Custom CRM · Business software · Automation

Custom CRM & business software

When off-the-shelf tools don't fit your process, we build the software that adapts to you — not the other way around. CRM, intranet, lightweight ERP, internal tools: designed for your business, your teams, your data.

Why custom-built

Your tools, built in your image.

Generic CRMs and off-the-shelf software impose their own logic. Custom-built software fits yours instead — and that changes everything for productivity, internal adoption and ROI.

Custom customer CRM

Custom sales pipeline, precise segmentation, email automation, lead scoring, dashboards — tailored to your sales cycle.

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Business software

Internal tools built for your activity: production management, scheduling, site tracking, document management and more. Everything no SaaS does properly.

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Automation & workflows

Automatic emails, smart follow-ups, syncing between tools, document generation — we automate everything that can be automated.

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Reporting & KPIs

Clear dashboards, real-time business metrics, Excel or PDF exports, threshold alerts — so you can steer your business without a labyrinthine spreadsheet.

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Custom integrations

Connections to your accounting, email, website, WhatsApp, Slack, Google Sheets — your software talks to all your other tools.

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Security & roles

Strong authentication, fine-grained permission management, action logging, automatic backups, GDPR compliance.

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What's included

A complete piece of software, not a spreadsheet in disguise.

In-depth requirements gathering with your teams
Scalable technical architecture
Clear, fast user interface
Multi-user management and roles
Built-in dashboards and reporting
Email, SMS and WhatsApp automation
Integrations with your existing tools
Secure hosting and backups
Documentation and team training
Responsive technical support
Ongoing improvements
GDPR compliance and logging

A business need no off-the-shelf tool covers?

Describe your process, and we'll design the software that fits.

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Use cases

Tools already proven in the field.

A few examples of business software delivered to our clients across France.

Labs & practices

Dental CRMs, STL order tracking, practitioner portals, scheduling, invoicing — as built for our client Ariel Labo.

Discuss my project

Medical platforms

Medical locum management, matchmaking, geolocation, scoring — like Medicoop.

This is what I need

Marketing & campaigns

Email-sending platforms with account rotation, bounce tracking, analytics, dashboards — like our GMS V10.

Assess my situation

Logistics management

Delivery tracking, route planning, field team geolocation, electronic signatures, intervention reports.

Let's talk about it

Client portals & invoicing

Client portals with history, quotes, invoices, online payment, documents and built-in messaging.

See if it fits

HR & internal management

Onboarding, time off, expense reports, reviews, document library, dynamic org charts.

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Our method

From brief to production.

01

Business immersion

On-site observation of your current processes, interviews with end users, precise identification of pain points and repetitive tasks to automate.

02

Functional specifications

Detailed screen-by-screen specifications, user journey mapping, validation with your team before any development starts.

03

Architecture & data modeling

Database modeling, technology choice (PHP/MySQL or a modern stack), API design and integrations with your existing tools.

04

Modular development

Iterative delivery module by module, weekly demos, your feedback folded in continuously, progressive testing of each feature.

05

Data migration

Import from your existing tools (Excel, legacy CRM), cleanup, deduplication, joint validation before going live.

06

Training & adoption

Training sessions by user profile, clear user documentation, hands-on support during the first weeks of use.

07

Continuous improvement

Regular collection of field feedback, ergonomic adjustments, new features as your business evolves.

FAQ

Frequently asked questions

Why a custom CRM rather than Salesforce or HubSpot?

If your process is standard, off-the-shelf SaaS tools will do the job. But if your business has specific needs (dental labs, healthcare, complex real estate, and so on), a custom CRM fits your workflows exactly, without workarounds or endless per-user licenses.

What does a custom CRM cost?

The cost depends on the functional scope, the number of users, integrations with your existing tools (accounting, email, ERP) and planned future developments. A custom CRM is a long-term investment — we take the time to quote precisely after the scoping phase. No per-user license — you own the code. Describe your needs through the form for a detailed quote.

How long does it take to develop custom software?

From 8 weeks for a usable MVP to 6+ months for complex platforms. We always set a committed delivery schedule right from the scoping phase, with clear milestones.

Can you integrate my software with my existing tools?

Yes, it's actually one of our strengths. Syncing with your accounting, email, ERP, website, WhatsApp Business, Google Workspace, Slack — via APIs or dedicated connectors.

Who owns the code?

You do. At delivery, you receive the entire source code and documentation. No lifelong dependency on a single vendor — you're free to have the software developed further by anyone you choose.

What about maintenance after delivery?

A monthly maintenance plan (bug fixes, improvements and security) or pay-per-ticket billing, whichever you prefer. Most of our clients stay with us for the long run — a signal we're proud of.

Ready to get started?

Let's build your business tool.

Custom CRM, internal software, automating a painful process — let's talk about what's slowing you down day to day. Quote within 24h.

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