Bespoke Google Ads campaigns
Too many Google Ads accounts burn budget without tracking ROI. We audit, restructure and optimize — so every euro spent on advertising generates measurable revenue.
A complete Google Ads strategy, not just clicks.
From an empty Google Ads account to a well-tuned conversion machine — here's what we actually cover.
Search campaigns
Text ads on Google search. Targeted keywords, persuasive ad copy, optimized extensions, negative keywords maintained daily.
Request a quoteDisplay & YouTube campaigns
Display banners, YouTube videos, visual retargeting — for awareness, cold acquisition or win-back.
Get a quoteGoogle Shopping
Essential for e-commerce: Merchant Center setup, product feeds, Performance Max and Standard Shopping campaign structure.
Start my projectConversion strategy
Conversion tracking, Analytics 4 integration, custom audiences, lead scoring — we optimize for what really matters: your revenue.
Talk to us about itBudget management
Per-campaign allocation, bidding strategies, target CPA modeling, safeguards against overspending — your budget stays under control.
Receive a proposalTransparent reporting
Real-time dashboard, detailed monthly reporting, actionable recommendations. You know where every euro goes and what it brings back.
Dig into this pointEverything our Google Ads management covers.
Is your Google Ads account underperforming?
Free audit within 48h. We'll tell you honestly what needs to be done.
From e-commerce to B2B, local businesses too.
A few types of Google Ads accounts we manage on a regular basis.
E-commerce
Shopping, Performance Max, dynamic retargeting — to sell your products with measured ROAS.
Discuss my projectLocal businesses
Geo-targeted local campaigns, location extensions, Google Business Profile integration, calls.
This is what I needB2B & services
Qualified lead generation: forms, appointment bookings, whitepapers — with scoring and nurturing.
Assess my situationReal estate
Visit-request campaigns, lead gen for sellers/buyers, targeting by area and profile.
Let's talk about itTraining & education
Enrollment acquisition, retargeting of interested prospects, cost-per-enrollment optimization.
See if it's a fitTravel & leisure
Seasonality managed, multi-language, multi-market, optimization by margin rather than gross revenue.
Discuss this caseFrom audit to ongoing management.
Account audit
Full analysis of the existing structure, conversions, wasted budget (unprofitable keywords, poorly targeted audiences, underperforming ads).
Strategy & goals
Definition of clear business KPIs (ROAS, cost per lead, target CPA), sensible budget allocation by channel (Search, Shopping, YouTube, Display).
Keyword research
Thorough research with Keyword Planner and third-party tools, segmentation by purchase intent, comprehensive negative keyword list prepared upfront.
Tracking setup
Google Tag Manager configuration, Analytics 4 events, imported conversions, custom audiences for retargeting and lookalike campaigns.
Campaign creation
Restructuring into coherent themed groups, multiple ad copy variants (responsive search ads), optimized extensions (sitelinks, callouts, snippets).
Continuous optimization
Bid adjustments based on performance, A/B testing on ads and landing pages, weekly negative keyword additions, gradual expansion of winning audiences.
Monthly reporting
Custom report with business KPIs (not just impressions and clicks), monthly phone check-in, strategic recommendations for the road ahead.
Frequently asked questions
How much does managing my Google Ads account cost?
Management fees depend on the complexity of the account (number of campaigns, markets, languages), the media spend to be managed and how often you want optimization. The media budget is separate and stays 100% yours — we don't take any commission on it. For an accurate quote, fill in the form with your context.
What's the minimum Google Ads media budget?
Below a certain threshold, optimization is limited and results are barely measurable. The right budget depends on your industry, customer value, average order value and how competitive your keywords are. We advise you honestly after the audit — even if that means 'wait until you have a more solid budget before launching'.
Are you Google Ads certified?
Yes, our consultants are Google Ads certified across the main modules (Search, Display, Shopping, Video, Measurement). We can also share our certifications on request.
What ROI can I expect?
It varies a lot depending on the industry and average order value. In e-commerce we often target a ROAS >= 4. In B2B we think in terms of cost per qualified lead. No serious agency will guarantee you a precise ROI — be wary of promises set in stone.
Can I stop whenever I want?
Yes. Our contracts have no fixed term — you can stop the collaboration at the end of any month. We'd rather earn your loyalty through results than lock you into a contract.
Do you also manage Bing Ads, Meta Ads, TikTok Ads?
Yes for Meta Ads (Facebook, Instagram) and TikTok Ads. Bing Ads on request. We often combine Google Ads + Meta Ads to cover both intent and discovery.
Maximize your Google Ads campaigns.
Free account audit within 48h. We'll tell you what's working, what's burning your budget, and the action plan to boost ROI.
Request my free quote