Every agency will tell you "it depends" when you ask how much a website costs — and honestly, they're right. A one-page landing page and a multilingual e-commerce platform with 2,000 products don't belong in the same conversation. But "it depends" shouldn't be an excuse to avoid giving you numbers. Below are the real ranges we see on the market in 2026, what pushes a project from the low end to the high end, and the recurring costs nobody mentions until after you've signed.

Website price ranges in 2026

Showcase website

A showcase (brochure) site presents your business, services and contact details — typically 5 to 10 pages.

  • €1,500 – €6,000 — theme-based build on WordPress or a similar CMS, standard design, essential pages.
  • €4,000 – €12,000 — fully custom design, hand-written code, SEO structure built in from day one, faster load times.
  • €12,000+ — larger sites, advanced animations, multilingual content, bespoke back office.

E-commerce website

Online stores cost more because of catalog management, payment integration and order workflows.

  • €4,000 – €9,000 — WooCommerce or PrestaShop, standard theme, small to medium catalog.
  • €9,000 – €20,000 — custom design and features, large catalog, marketplace or ERP connections.
  • €20,000+ — fully custom e-commerce platform, complex logistics, multi-store or multi-currency setups.

Custom platform, CRM or web app

Booking systems, member portals, custom CRMs or SaaS-style products fall outside "website" pricing entirely.

  • €15,000 – €40,000 — a well-scoped custom application with core features and a clean admin panel.
  • €40,000+ — complex business logic, multiple user roles, integrations with third-party systems, ongoing development.

What makes the price vary

Two quotes for "a website" can cover very different amounts of work. The main levers are:

  • Number of pages and content volume — more pages mean more design, more copywriting, more testing.
  • Custom design vs. template — a theme is faster and cheaper; a made-to-measure design takes longer but stands out and performs better long term.
  • Features — booking forms, member areas, multi-step forms, file uploads or calculators each add development time.
  • E-commerce complexity — catalog size, variants, shipping rules, payment gateways and stock synchronization all add up.
  • Multilingual content — each additional language means more pages, more translation, and a URL/hreflang structure that needs to be built correctly for SEO.
  • SEO foundations — technical SEO (site speed, structured data, clean URLs, semantic HTML) done at build time costs less than fixing it later.
  • Integrations — CRM, mailing tools, analytics, payment providers or an existing internal system all require custom work.

Recurring costs to plan for

The build itself is usually a one-time cost, but a website isn't a one-time expense. Budget for:

  • Hosting — roughly €5 to €30/month depending on traffic and performance needs.
  • Domain name — around €10 to €20/year.
  • Maintenance — updates, backups, security monitoring and small edits. This is where most "cheap" websites become expensive later, once a plugin breaks or the site gets hacked. See our website maintenance & managed services for what a proper plan covers.

Before you invest, know where you stand

A new website only pays off if people can actually find it. Before spending your budget, check your current visibility on Google — it takes a few minutes and tells you exactly where you're losing traffic and leads today.

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How to get a fair quote

The quotes that end up accurate — and don't balloon mid-project — are the ones built on a clear scope from the start. A few things help:

  • List your must-have pages and features versus "nice to have" ones, so the agency can quote the essentials first.
  • Share references or competitor sites you like (and dislike).
  • For larger or more complex projects, put together a short brief. We can help you formalize one through our project specifications service, which locks in scope and pricing before any code is written.
  • Ask what's included after launch — hosting, support, SEO — not just the build price.

Whatever the size of your project, our custom website development team scopes every quote around your actual goals, not a fixed package. No recycled templates, no surprise line items later.

FAQ

What is the average cost of a website in 2026?

For a professional showcase website with 5 to 10 pages, budget between €1,500 and €6,000 for a template-based build, and €4,000 to €12,000 for a fully custom design. E-commerce sites typically start around €4,000 and can exceed €15,000 depending on the catalog size and features. Custom platforms and web apps generally start at €15,000.

Is a €300–€500 website worth it?

Ultra-cheap website builders can be fine for a temporary landing page, but they rarely include real SEO structure, performance optimization, security or ownership of the code. For any business relying on its site to generate leads or sales, the hidden cost of a weak foundation usually outweighs the upfront savings.

Why do website quotes vary so much between agencies?

Price differences mainly reflect what is included: custom design versus a theme, hand-written code versus a page builder, SEO foundations, security hardening, and the level of support after launch. Two quotes for "a website" can cover very different amounts of real work.

Do I need to pay every month, or is it a one-time cost?

The build itself is usually a one-time investment. On top of that, expect small recurring costs for hosting and your domain name, and optionally a maintenance plan covering updates, backups, security monitoring and minor changes.

How can I get an accurate quote for my project?

The fastest way is to describe your goals, expected pages or features, and any references you like, then request a free quote. For larger projects, a short specifications document helps lock in scope and pricing before development starts.